You can exchange messages with any content and format (free-form messages) and message templates.Īll the messages in one conversation, business-initiated or user-initiated, incur one charge depending on the customer’s country code. From when your first reply is delivered until 24 hours later, all messages sent and received are part of one user-initiated conversation. User-initiated conversation - A customer messages you outside the 24-hour window, and you reply to them.If you’d like to learn about message templates, read How to Make Sure WhatsApp Approves Your Message Template. Once the customer replies, you can send messages with any content and format, including templates. To start a business-initiated conversation, a business can only send a message template. From when your message is delivered until 24 hours later, all messages sent and received are part of one business-initiated conversation. Business-initiated conversation - Your business messages a customer outside the 24-hour window.There are two main categories of conversations: A conversation is all the messages exchanged between a business and a customer, starting when a business’s first message is delivered until 24 hours later.Īll the messages exchanged in this 24 hour period period are associated with one conversation and incur one charge. WhatsApp charges businesses per conversation. The pricing models for BSPs and inboxes may vary, but Meta WhatsApp’s conversation pricing model remains the same regardless of which BSP, inbox, or other tools you choose. If you create a WhatsApp Cloud API with Meta directly, you can expect to pay: Here is Rasayel’s guide on how to create a Cloud API account. For this, you don’t require a BSP, but will need to set up the account on your own. You can gain direct access to the WhatsApp Business Platform by creating a WhatsApp Cloud API account. Meta direct access - WhatsApp Cloud API # An inbox or messaging platform to send and receive messages (such as Rasayel).Business Solution Provider (BSP) fee to the BSP.If you create a WhatsApp API account with a BSP, you can expect to pay: To learn more about how to select the right BSP for you, please read the Comparison of WhatsApp Business Solution Providers. WhatsApp Business API features, pricing, and support vary from one BSP or provider to another. Meta’s partner directory contains a full list of official BSPs you can choose from. When you sign up for a WhatsApp account with a BSP, you gain access to the WhatsApp Business API. Business Solution Providers (BSPs) - WhatsApp Business API # If you’re unsure which one is right for your business, send us a WhatsApp message and we’ll guide you through it. Through Meta directly (WhatsApp Cloud API)īoth options offer you similar features.Through a Business Solution Provider (BSP).There are two options for accessing the WhatsApp Business Platform/API. Keep in mind that neither WhatsApp Business API nor WhatsApp Cloud API has its own inbox, so you will need to connect it to a team inbox like Rasayel to send and receive messages. If you need to learn about the basics of WhatsApp Business Platform, please read An Introductory Guide to WhatsApp Business Platform/API first. However, it’s important to understand the potential costs involved in using the APIs, as they can sometimes be confusing. Using WhatsApp Business Platform/API for customer communication can be a great way to connect with your customers and improve your business operations. Resolve customer issues within the 24-hour customer service window.Estimate your messaging volume before choosing a BSP.How to Reduce Your Costs of Using the WhatsApp Business API.Which Business Solution Provider pricing model is the right one for you?.Business Solution Providers (BSPs) Pricing Comparison.Conversation-based pricing after June 1, 2023.Conversation-based Pricing before June 1, 2023.Meta direct access - WhatsApp Cloud API.Business Solution Providers (BSPs) - WhatsApp Business API.
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